On February 17, 2025, I visited Maple Grove Middle School in Columbus, Ohio, to lead a youth drug prevention and nicotine awareness workshop. This visit was part of a regional effort to help students understand how marketing influences their choices. As I traveled to the school, a nicotine advertisement outside a local gas station caught my attention. It became a useful teaching tool for the session because it reflects how often young people encounter these messages in their daily lives.
During the workshop, students learned how nicotine companies design advertisements that appeal to curiosity, emotion, and flavor-based interest. For example, many ads use bright colors, short slogans, and discount offers. These features make products seem harmless or exciting. Because of this, students may not recognize the risks associated with nicotine use. We discussed how nicotine affects the developing brain and why teens experience stronger cravings than adults.
To support this discussion, I shared national research on nicotine and teen health. The Centers for Disease Control and Prevention (CDC) provides accessible guidance on youth substance risks, which helps reinforce the science behind prevention:
https://www.cdc.gov/healthyyouth/substance-use/index.htm
The students at Maple Grove Middle School participated actively. Many asked thoughtful questions about peer pressure, vaping devices, and how to respond when friends offer nicotine products. Their engagement showed a strong desire to make informed choices and support one another. In addition, teachers noted that students often encounter these ads during daily routines, which made the lesson especially relevant.
A fun fact about Maple Grove Middle School: the school recently opened a student-led “Healthy Habits Lab,” where students explore wellness topics through small projects and community challenges.
To bring this research-based and engaging youth drug prevention workshop to your school, please visit: https://raylozano.com/contact/.